Every business is, knowingly or unknowingly, building their brand. But this extends beyond a logo. A strong brand reflects the customer service experience, uniforms, business cards, and marketing materials. Once you’ve established what your unique value proposition is (what makes you different than your competitors), it’s important to work on your brand. It creates recognition and trust. It also helps inspire your employees.
Once you’ve established your brand, a key element in supporting it is using promotional products as a cornerstone of your marketing. There are many reasons why promotional products should be in every small business’s marketing budget. First, it can be a low cost method of advertising and people love receiving free things.
But more importantly, people hold onto promotional items. Six out of ten people hold onto an item for up to two years. And 88% of people can remember the name of the company on an item they received. And 85% do business with the company after receiving a promotional product.
The beauty of this industry is that there are 1000’s of different products that you can put your logo and contact information on. And when someone has one of your logoed items, you have a walking billboard.
At Espresso Mail, we are committed to helping small businesses succeed. We offer a full catalog of promotional product items that will greatly enhance your brand and marketing efforts.
Why Printed Marketing is still so powerful for your business!
In this digital age of technology and instantaneous information overload, it’s easy to believe that traditional print is dead. But nothing could be further from the truth. In fact, print is now being called the new digital. There are a few reasons for this resurgence:
Print = truth. In a recent study in Australia, 73% surveyed trusted traditional print sources for news rather than what was plastered on social media. Even millennials who don’t have a history with the media believed print sources over news on social media and what their friends had posted. Over one third surveyed had read something on social media that they later found to not be true.
Print is tangible. Our reactions and response to print are different than seeing things on a screen. And studies have shown that we process and retain information better through print.
Print is permanent. It is able to put a message out that is enduring and can cut through the clutter of the internet. Companies have discovered that print is not only alive but vital to make yourself heard over the usual media noise.
At Espresso Mail Print and Ship Center, we can help design and print high quality brochures, flyers, and business cards that can elevate your image. We offer mailing solutions to target your customers. We can bring your marketing and printing products to life.
Unless we’re talking a red wine or an aged premium steak, fresh is always better. We stress that when serving our coffee customers that we use freshly roasted beans that are freshly ground in making your coffee drinks.
There is a big difference in the taste of fresh roasted coffee and coffee that’s been sitting on a shelf. Even if the coffee came from a name brand coffee shop, it was likely roasted at a plant halfway around the country and by the time it gets to you, it’s stale. Once you’ve tasted coffee that’s been fresh roasted, you’ll never want to settle for anything else ever again.
But why is having “fresh” better than something that’s been sitting on a shelf (or in a K cup) for a few months? First, there’s the chemistry involved. Once subjected to heat, the chemical structure of the bean changes. The natural aromas and flavors that we’ve come to love start to degrade. A big part of this is the buildup and release of carbon dioxide. The chemical structure of an unroasted green coffee bean (raw) usually prevents this from happening.
The three enemies of coffee beans are heat, moisture, and oxygen. Using freshly ground and freshly roasted coffee helps ward these off. Grinding the beans only shortens the optimum life of the coffee which is why we recommend only grinding before you brew. Another reason to avoid the notoriously convenient K cup or preground coffee.
We welcome you to come by and try one of our assorted coffee drinks. We think you’ll agree that fresh roasted coffee tastes so much better.
When people think about getting fingerprints done, they typically think about things like ink and paper. It wasn’t too many years ago when pressing your finger on an ink pad was the sole method of fingerprinting, but today things are much different. Digital fingerprinting is truly the next generation of fingerprint technology. Fingerprints are a very common part of the background check process for a wide variety of industries. But before you run to dip your finger in ink, it’s important to understand this new method.
Modern technology has laid the foundation to make our lives easier and more efficient. As such, digital fingerprints have become much more popular amongst a variety of industries. The following are some of the top benefits of digital fingerprinting:
- More accurate than traditional fingerprinting
- Ease of access compared to having to go to a law enforcement agency for traditional fingerprints
- Less messy than ink
- Save time due to accuracy and no need to redo fingerprints (which happens often with ink)
- Shared easily via electronic transmitting
- Many state and federal agencies, as well as other industries, no longer accept ink-on-paper fingerprints
From healthcare to education, from government to banking, from real estate to accounting, and more, industries across the globe are relying heavily on digital fingerprinting. In fact, a lot of employers are now requiring digital fingerprints as the only acceptable method. At Espresso Mail, we have the most advanced equipment and software necessary for digital fingerprinting in West Palm Beach.
It’s time to catch up on the next generation of fingerprint technology. Stop by our store today for your digital fingerprints!
An estimated 1.25 billion documents are notarized across the United States each year. That’s a lot of documents! But what is a notary public and what do they actually do? The state government appoints this public official to help deter fraud. They are tasked with witnessing the signing of important documents as well as confirming the signer’s identity, that they are willing to sign, and that they are aware of the document or transaction contents.
The following are the main steps taken during the notarization process:
- The notary is presented with a valid ID
- The notary ensures that the signer understands and can verify to what they are signing
- The notary witnesses the signature
- After the signature, the notary will stamp the document to “seal” it
Having easy access to a notary public is imperative for businesses to operate efficiently and effectively. Many businesses even go as far as having a notary public on staff. The following are some of the businesses who consistently utilize a notary public:
- Car dealerships
- Construction companies
- Corporations of all kinds
- Insurance companies
- Mortgage companies
- Real estate companies
- Schools, both Public and private
- Title companies
Since notarization needs reach a wide range of businesses, it is important to have a notary signing company on hand who is accessible and trustworthy. In addition to serving all of those businesses, one of the more unusual services that a notary public can provide in the state of Florida is marrying a couple. At Espresso Mail, we have actually married 5 couples in the store. Our convenient, on-site notary public is here from Monday through Saturday every week.
Until now, finding a notary public in West Palm Beach, FL whenever you need one has always been a challenge. Our on-site notary professionals will handle your sensitive documents quickly, accurately and according to legal requirements, so you’ll be secure knowing that “all the T’s were crossed and I’s dotted”. Stop by our store or call 561-318-6004 if you have any questions or wish to speak to our on staff notary public.
The digital world seems to be advancing at a faster and faster rate each day. With technology advancements in nearly every facet of life, it is no surprise that entrepreneurs throughout the U.S. are going mobile and taking advantage of the digital mailbox option. Connectivity is paramount in today’s business world and with people constantly on the go, having virtual mailbox makes perfect sense.
A virtual mailbox refers to a service that offers a physical address that stays the same no matter where you or the business may move. With this service, photos of the envelopes or packages are uploaded into the mailbox and the owner of the mailbox is then able to give direction as to whether to open and scan, discard, forward, or even shred the mail…all with the touch of a button. In addition, you are also given the option to deposit incoming checks to any U.S. bank.
Some of the most prominent benefits of a virtual mailbox include:
- Real-time alerts when mail is received
- Immediate access to your mail
- Ability to have a physical address, which gives home businesses more credibility
- Mail and package forwarding
- Personal privacy protection by avoiding the use of a home address
- Mail management online, 24 hours a day 7 days a week
- Ability to create a virtual office by adding a phone number and fax service
Unlike a P.O. Box, virtual mailbox owners do not have to guess what is in their box and are able to avoid traveling to receive their mail. They are also able to receive packages from UPS, FedEx, DHL, and other couriers. With Espresso Mail, you or your business can now have a digital mailbox. The service is simple, reliable, and secure. Finally you can stay connected, save time, store documents, and protect your privacy all from one easy-to-use web based application. Contact our West Palm Beach office today to learn more!
Do you ever stop to think about where the day to day items that you rely on come from? How did your car get to the dealership before you bought it? Where was your new phone before you ordered in online? From your favorite couch in your home to the fruits that you add to your smoothie every morning, everyday items go through quite the journey before they arrive in your possession. From cargo ships to planes to trains to vehicles, goods are shipped in a number of different capacities worldwide.
Shanghai, China boasts the busiest port in the world. The things that are shipped to and from vary greatly. Today, we take a look at the most common freight shipped across the globe:
- Furniture and different furniture parts
- Produce and more specifically, bananas
- Cars and different car parts
- Sculptures and other stone art
- Mineral fuel
- Machinery like printers, sound equipment, and technical equipment
- Sporting equipment
From entertainment and hobby-related items to everyday essentials, the global shipping system is integral to almost every facet of our daily lives. From furniture to art, the experts at Espresso Mail are dedicated to making the packing and shipping process as stress-free as possible. In fact, we can pack and ship (almost) anything to (almost) anywhere in the world.
Bring us your delicate, valuable, time-sensitive and sentimental items. We have shipping boxes for virtually anything, and often make custom crates and boxes for art, electronics, and other items. We have a large network of shipping companies apart from UPS, FedEx, DHL, and the USPS to make sure your shipment arrives in a safe and timely manner. And of course, we’ll pack it with TLC to make sure it arrives in perfect condition. Stop by our West Palm Beach store today to learn more!