It’s almost Spring, although, in south Florida, the actual season doesn’t mean much because temperatures rarely drop below the 70’s. The calendar date is drawing closer though and it’s time to begin thinking about spring cleaning. Traditionally, spring cleaning was something done in colder climates when the weather warmed. However, we’re not talking about washing baseboards or vacuuming vents. We’re talking about the spring cleaning that your business needs to do.
Here are a few suggestions on some smart ways to put the luster back on your business:
- Evaluate your staff and their roles.
It’s easy in the day to day bustle to get complacent with your current staff and their jobs. Are your team members engaged and focused on your core standards? Do their roles need to be tweaked or revamped in order for them to become high performers? Spring is an excellent time to make certain that you’re not only staffed properly but that you’re investing in the growth of your current team. We have to ask ourselves the tough questions and understand that sometimes, it’s not the person you fail to hire; it’s the person you fail to fire. Your team is the windows to your customers. Are they shining?
- Dust off your website and social media.
When was the last time you actually clicked on your website, much less updated it or gave it a fresh look? It doesn’t take a web designer to make certain that all your links work, that your photos are current, and that any changes in your services or offerings are up to date. Is your social media adequately showcasing your brand? Tightening up the little details with your online presence doesn’t take an enormous effort, but can pay big dividends.
- Take a look at your numbers.
Yes, spring also means tax time. But apart from that, this is a perfect time to look at the Key Performance Indicators of your business. Are you maximizing ROI on your services? Take a hard look at underperforming areas. Does the service need to be revamped or eliminated entirely? Do you need to double down or expand with your high performing services? Before you send all the numbers date to your accountant, take a close look at them. Do a critical analysis based on facts, not a gut feeling. If you do this on a regular basis, your numbers will improve.
- Clean out your files and emails.
We talk about cleaning out our email often but actually do it. Organize them and get rid of the cobwebs that have grown in your inboxes. Clean out your paper files. Can they be scanned or shredded or both? It can be a time-consuming process, so consider outsourcing this to a company such as ours which specialize in these business to business services.
- Wipe off that business plan
If you’ve been established as a business for any length of time, you may have totally forgotten that you once had a business plan. Pull it out of the crypt and update it. Look at your goals as well. Are they SMART (specific, measurable, attainable, results-oriented, and time-bound)? Maybe it’s time to update them.
Spring cleaning your business may not take as much effort and elbow grease as deep cleaning your house. But the results can pay off immeasurably. So shake off the dust and routines that have become habitual. In doing so, your team and your customers will likely see a much fresher business.